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// section.problem

The Problem

Most teams lack ongoing senior frontend leadership. The cost shows up slowly, then all at once.

Senior frontend decisions fall to mid-level engineers

No one with the experience to evaluate architectural tradeoffs at scale

Technical debt accumulates between major initiatives

No ongoing oversight or prioritization of structural improvements

Third-party vendor evaluations lack depth

Teams make tool and framework choices without long-term perspective

Design system adoption stalls after launch

No governance, no accountability, no ongoing refinement

These problems compound over time. Addressing them requires consistent attention, not occasional heroics.

// section.includes

What's Included

A fractional frontend leadership role, structured for impact.

01

Monthly Architecture Reviews

Regular sessions to review recent work, upcoming plans, and structural concerns. I bring an outside perspective that is hard to maintain internally.

02

Decision Support

Async access for architectural questions, technology evaluations, and second opinions. Answers within 24-48 hours on business days.

03

Team Office Hours

Direct access for your engineers to ask questions, discuss approaches, and learn from real-world experience.

04

Quarterly Roadmap Input

Strategic input on your frontend roadmap. What to prioritize, what to defer, and what to stop doing.

// section.outcomes

What Changes Over Time

  • + Architectural decisions made with long-term consequences in mind
  • + Technical debt addressed proactively rather than reactively
  • + Junior and mid-level engineers developing senior-level judgment
  • + Consistent quality standards that do not require constant enforcement
  • + Technology choices that serve the business, not just the developers

The value compounds. Early wins are tactical. Long-term value is strategic.

// section.fit

Who This Is For

Good fit

  • + Growing teams (5-20 engineers) without a dedicated frontend architect
  • + CTOs who want senior perspective without a full-time hire
  • + Organizations preparing for scale but not ready for a full leadership role
  • + Teams that have completed a consulting engagement and want ongoing support

Not the right fit

  • - Teams that need hands-on implementation help (consider consulting instead)
  • - Organizations looking for a quick fix to deep structural problems
  • - Companies not willing to commit to ongoing improvement
  • - Early-stage startups where the product is still finding its shape
// section.pricing

Investment

$3,000 - $6,000 / month

Based on team size and depth of involvement

Minimum: 6-month minimum commitment

Includes: All deliverables, async support, and scheduled sessions

Compare this to a full-time senior frontend hire ($150k-250k/year plus benefits and management overhead). Advisory gives you senior perspective at a fraction of the cost.

"Edgar is a very enthusiastic developer with a proactive attitude and eagerness to learn new technologies. He was able to work within the team to achieve amazing websites..."

Yael Roufe Software Project Leader at Mercado Libre

Start with a conversation

Tell me about your team and what you are trying to build. If advisory is the right fit, we will design an engagement that works.

Schedule Your First Session