iCrea

The Vision

iCrea, a fintech startup in Latin America, wanted a website that would:

• Stand out in a crowded market
• Convey innovation and energy
• Work flawlessly across all devices
• Be maintainable by their team

Dynamic Hero Section

The hero section sets the tone with multiple coordinated animations:

• Elements that build sequentially
• Smooth transitions between states
• Subtle parallax on scroll
• Loading screen with personality

Every animation serves a purpose—guiding attention and creating momentum.

Responsive Animation Design

Animations needed to work everywhere:

Desktop

• Full animation sequences
• Mouse-based interactions
• Large-scale movements

Tablet

• Adapted timing for touch
• Simplified some sequences
• Maintained visual impact

Mobile

• Performance-first approach
• Reduced complexity where needed
• Touch-friendly interactions

Creative Micro-Interactions

Small details that make the experience memorable:

• Button hover states with character
• Form field animations
• Navigation transitions
• Scroll progress indicators

Hidden Delights

For those who look closely, I added:

• Easter eggs in the loading screen
• Pop culture references
• Tributes to the team
• Playful error states

Technical Foundation

Built with technologies appropriate for the time:

• jQuery for animation orchestration
• Bootstrap 3 for responsive grid
• Custom CSS for unique styles
• Optimized assets for performance

Impact

The website helped establish iCrea as a prominent player in the Latin American fintech space, conveying the innovation and energy that defined their brand.